In this competitive world, your product needs all the marketing horsepower it can get. Product presentations are about composing a powerful, intense exposure to the product and how it solves a problem for the viewer.

Multimedia combines 3D animation, video, music, voice-over and special effects to deliver clear, informative material. Investors understand your product. Your market can see it delivering a solution.

To stand out from the crowd, the presentation must emphasize the product or service’s primary value to the customer. And that value must be shown in context – in the real world. By using 3D animation, a camera can go inside a physical product while it is in operation. Or open the box and watch parts move, watch fluids flow, see concepts as if they were physical objects. Visual elements, such as glow effects or graphic symbols, can make invisible aspects of the product stand out to the viewer in ways that are difficult in a simple video. The animation camera can move in ways that are impossible for a real camera to move. The result is a unique viewpoint that can see details at any magnification, any angle and make important aspects of the product stand out to the viewer – something a simple video alone could never do.

Sound effects add reality to the visual experience. Notice the large difference between any action scene of a movie with the sound turned off or on. In the same way, a product presentation needs auditory context. If you add music that can overshadow the need for sound effects, but both contribute to the final effect.

Visual effects add impact, they are more than eye candy. They keep the viewer attention high. They even add beauty which is not a bad thing when you are trying to impress. And they set you apart which was our original intention.

Animation, especially 3D animation, is essential to involve the viewer in a unique experience. Often the produce is too complex to explain quickly, but a moving animation communicates the essential understanding you need to lead the viewer to the desired conclusion. The voice over doesn’t have to supply details about product operation that are needed with a simple powerpoint slide show.

A professional sound track is a great way to grab the viewer and lead them through the experience. Audio quality is important. No matter how good your voice is, you can’t just talk into a computer microphone and expect professional quality. It takes equipment designed for studio recording, software for audio processing and you don’t find that in a stock “multimedia” computer. It also helps to have an audio engineer with experience.

The final composition brings together all these various media types in a harmonious performance that is not a simple thing. It takes experience. And the media can be tailored for different delivery mediums. Websites need one thing, a CD or DVD for distribution needs something entirely different.

So, find a quality multimedia studio, like Lizard Fire Studios, with animation capability to set your presentation apart from the rest. And work with someone who understands your marketing goals. Success is about hitting the market with the most powerful sales machine you can create.