Multimedia Presentations For Promoting Your Product

In this competitive world, your product needs all the marketing horsepower it can get. Product presentations are about composing a powerful, intense exposure to the product and how it solves a problem for the viewer.

Multimedia combines 3D animation, video, music, voice-over and special effects to deliver clear, informative material. Investors understand your product. Your market can see it delivering a solution.

To stand out from the crowd, the presentation must emphasize the product or service’s primary value to the customer. And that value must be shown in context – in the real world. By using 3D animation, a camera can go inside a physical product while it is in operation. Or open the box and watch parts move, watch fluids flow, see concepts as if they were physical objects. Visual elements, such as glow effects or graphic symbols, can make invisible aspects of the product stand out to the viewer in ways that are difficult in a simple video. The animation camera can move in ways that are impossible for a real camera to move. The result is a unique viewpoint that can see details at any magnification, any angle and make important aspects of the product stand out to the viewer – something a simple video alone could never do.

Sound effects add reality to the visual experience. Notice the large difference between any action scene of a movie with the sound turned off or on. In the same way, a product presentation needs auditory context. If you add music that can overshadow the need for sound effects, but both contribute to the final effect.

Visual effects add impact, they are more than eye candy. They keep the viewer attention high. They even add beauty which is not a bad thing when you are trying to impress. And they set you apart which was our original intention.

Animation, especially 3D animation, is essential to involve the viewer in a unique experience. Often the produce is too complex to explain quickly, but a moving animation communicates the essential understanding you need to lead the viewer to the desired conclusion. The voice over doesn’t have to supply details about product operation that are needed with a simple powerpoint slide show.

A professional sound track is a great way to grab the viewer and lead them through the experience. Audio quality is important. No matter how good your voice is, you can’t just talk into a computer microphone and expect professional quality. It takes equipment designed for studio recording, software for audio processing and you don’t find that in a stock “multimedia” computer. It also helps to have an audio engineer with experience.

The final composition brings together all these various media types in a harmonious performance that is not a simple thing. It takes experience. And the media can be tailored for different delivery mediums. Websites need one thing, a CD or DVD for distribution needs something entirely different.

So, find a quality multimedia studio, like Lizard Fire Studios, with animation capability to set your presentation apart from the rest. And work with someone who understands your marketing goals. Success is about hitting the market with the most powerful sales machine you can create.

Best Practices for Web Design

When you start a new web design project or you want to improve an existing site or even if you want to check the functionality of your site you should take into consideration a few rules or best practices. These usually target new visitors; old clients will generally judge the site using different criteria. These best practices will help you pick a suitable “look” for your site so that you can make a good impression and get results.

One of your first concerns should be how fast your page is loading. Internet means speed, fast searches, fast purchases and quick information. You won’t achieve these things with a slow loading page. Avoid using large images and optimize them correctly, keep any multimedia elements at a minimum, use external links instead, clean your code and use as much text as you need. Make sure that your hosting solution is acceptable (servers, uptime, bandwidth).

Avoid posting annoying things on your landing page; you will lose your visitors. Don’t use background music, banners or animations that appear while visitors are reading your content and don’t cover the page with pop-up screens and expendables. Only use these elements when you are sure that the users will stay on the site. Multimedia content is great for a website but don’t overwhelm your users from the beginning. Also, monitor the content of ads if you’re selling space on your website. The type of ads that you show on the page will influence visitors so even if the web design of your site is flawless, a single element can ruin your entire work.

If you want your visitors to enjoy themselves while navigating your site choose a coordinated design: suggestive logos, a certain color palette, use the same navigation buttons; all of these elements contribute to the unity of the design. This doesn’t mean that you can’t change the colors or some parts of the site, but avoid being too obvious. If you choose a clear logo, a good navigation tray and you have a certain consistency in the placing of the navigation buttons and other graphic elements then you will have a unitary design. For example if you change the colors on a certain page but you keep the other elements in the same places your visitors won’t feel lost on your site.

Once you’ve captured the attention of your visitors you should make it easy for them to navigate from one place to another. This is called easy navigation. There are 4 basic placement areas for navigation elements: top, left, right and bottom. Usually you should keep the navigation elements either at the top or on the left side. Studies show that most people begin reading a pagefrom the top left. In case of wider monitors the right side of the screen could be outside the visual area. These limitations can be reduced with a web design that uses mobile menus and pop-up windows.

Easy navigation is closely linked to content design. This means that the users shouldn’t guess the content but easily access it throughout the site. You need a clear title, followed by a clear text. If they understand the message quickly they will read the rest of the page and continue navigating. The visitors will receive the information quickly and the will be satisfied.